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15 Additional resources

Available from the app

Certificate of Completion

One-time for 1 person

15.00$

Level

Intermediate

Level

Time to Complete

2 hours 0 minute

Lessons

10 Lessons

Language

English

Rating

(

0 Review

)

0

Updated:

Mar 27, 2026

Mastering Ads on Google, Facebook & Instagram: A Business Owner’s Guide

Enrolled by

0 student

What You’ll Learn?

Core concepts of PPC advertising across Google, Facebook, and Instagram

How to create and launch effective ad campaigns

Audience targeting and ad creative best practices

Optimization techniques and A/B testing

Interpreting ad metrics and reporting for business growth

Course Syllabus

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Topic 1: Fundamentals of Online Advertising

2 Lessons1 Quiz

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Lesson 1: What is PPC and How Does Online Advertising Work?

Lesson 2: Overview of Google, Facebook, and Instagram Ads

Topic 1

Research Competitor Ads

Topic 2: Creating Your First Google Ads Campaign

2 Lessons1 Quiz

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Lesson 1: Setting Up Google Ads Account & Campaign Structure

Lesson 2: Keyword Research and Ad Copywriting

Topic 2

Create a Google Search Ad Mockup

Topic 3: Launching Effective Facebook & Instagram Ads

2 Lessons1 Quiz

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Lesson 1: Navigating Facebook Ads Manager

Lesson 2: Designing Eye-Catching Ads for Social Media

Topic 3

Design a Facebook & Instagram Ad Campaign

Topic 4: Optimizing and Managing Your Ads

2 Lessons1 Quiz

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Lesson 1: Tracking Conversions and Setting Budgets

Lesson 2: A/B Testing and Campaign Optimization

Topic 4

Optimize an Existing Campaign

Topic 5: Analyzing and Reporting Ad Performance

2 Lessons1 Quiz

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Lesson 1: Key Metrics to Monitor

Lesson 2: Creating Reports and Scaling Successful Campaigns

Topic 5

Prepare an Ad Performance Report

Certification

Choose from a list of project topics or create your own project idea that incorporates all skills learned (e.g., a mini-banking system, personal expense tracker, or inventory manager).

Meet Your Instructor

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